Your phone rings. You answer it and hear:
"Hello, this is Jonathan Gray, a producer for the ________ show" (insert whichever talk show you would give up a week's food budget to be invited to be a guest on), "have you got a minute?"
If you're normal, the first thing that goes through your mind is that you're in the midst of some kind of cruel joke played by one of your most devious friends.
But then the thought occurs to you, "what if this is for real?"
You wisely decide that, real or not, you'd better say something now, as convention requires you to reply when someone asks you such a question.
You stammer out a "yes."
A few moments later, you realize that this is no joke and suddenly you get VERY interested in this call.
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There are several very important things that you need to realize if you want to have success whenever you are on the phone with a producer for a talk show.
Recognize that:
1. Though the language of the call sounds like the producer is discussing options with you as they develop the episode, you are actually being auditioned for a part on their show. This is probably the most important thought that should be going through your mind whenever you are on in contact with a producer. That means that this call is just as important as an on-air interview, so your words, your tone, and your reactions need to be carefully chosen throughout the discussion.
2. Helpfulness, creativity and willingness to work with their requests is key. This is definitely a buyer's market: producers have a wide range of "experts" available, many of whom would kill to fill a spot in their segment. The best way to stand out is to partner with the producer, listening to their thoughts, asking if they would be open to some other ideas, then building on their theme by adding your ideas to help to put together the program that best communicates what they want to say.
3. Availability is key. We have a friend who jumped on a plane from Colorado to be on a major network talk show in New York. Five minutes before his segment, a news story erupted, so he was bumped. He flew home. They rescheduled. He flew back out, only this time to be bumped by the East Coast blackout. He fortunately got a plane out and got home very late that night. They called again to reschedule. "No problem!" He made no threats, asked no questions, just jumped another plane. This time he got not only a hero's welcome, but airtime! Suddenly the phone started ringing with more offers from other shows, building his business as a result.
What would have happened if he had said that this was too much of a hassle? I know the thought crossed his mind -probably several times over Ohio alone. But along with the good comes the bad, so you have to work with the situations you are handed.
Would you like to know more about how to get booked on major TV talk shows? Check out our new Training Manual: Secrets To Get Top TV Talk Show Producers To Book You As Their Guest, by Susan Harrow here:
There's gold in this report!
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