Photos are an important part of public relations campaigns. Indeed, there are many times when a great picture is the key to getting your story run. Plus there are times where your picture literally becomes the story with the only text being the caption that runs beneath it.
In short, it's vital that you produce terrific photos to support your public relations campaign!
So why is it that so many photos submitted to the media are stupid, poorly contrived, badly structured ones virtually guaranteed to go into the trash. You may have actually been involved in submitting such monstrosities for publication as the infamous check pass, the hand shake and the ever-fascinating ribbon cutting photo...
Now let's do a quiz to see what kind of PR professional you really are - do you know the answers to these key questions?
- Which do the media prefer - glossy prints or digital files?
- What size of photo should you submit?
|
|
- What's the best way to write captions for a picture?
- How should you attach the caption to the photo?
- What DPI is the minimum for digital photos?
- How should you compose photos to increase their probability of getting run?
- What's the best way to find out exactly what your target media wants to see in the photos you provide?
If you don't know the answers to these questions, you need to pick up one of our two new training manuals focusing on the subject:
How To Get Publicity Photos In Newspapers, Magazines, And On TV focuses on people shots and the photo pitching and submission process and includes 5 worksheets / checklists to help you plan, choose, and properly submit photos to the media.
How To Get Publicity for Your Products includes an extensive section on product photography for publicity purposes.
Like this article? Then Digg
It
or add it to your Del.icio.us Bookmarks!
TrackBack
TrackBack
URL for this entry:
http://101publicrelations.com/cgi-bin/mt-tb.cgi/280
« How To Act In A Media Interview When You're Being Attacked
Public Relations and Publicity Blog
How To Work With A PR Prima Donna »
