Lining up a media sponsor can be one of the most powerful ways to attract attendees, donations or volunteers for your fund-raiser or special event.
The media co-sponsor these events for many reasons. Yet competition is fierce in the event-planning world for media sponsors. Some TV community affairs directors routinely get several dozen requests a week for sponsorships. Thatís why your pitch must stand out in the crowd.
First, however, you need to understand why the media are eager to team up with community groups like yours and co-sponsor events:
- It makes the media outlet look good in the community
- It can sometimes mean additional publicity, even by competing media
- Itís an inexpensive way for the media outlet to spread the word about its good deeds.
- It gives the media a chance to sell their product (newspapers, listenership, viewership) at an event.
- Having its name associated with successful community events enhances the mediaís credibility.
- Sometimes media celebrities such as news anchors are asked to serve as emcees, thus elevating their profile in the community.
- Itís the right thing to do.
Now, here are the advantages TO YOU of lining up a media sponsorship for your special event:
- It will save you thousands of dollars in advertising costs because newspapers magazines, and TV and radio stations typically donate free ads.
- A media sponsor will give your event more credibility.
- The media sponsor might give you more publicity than it would have otherwise, particularly if itís a TV station. This is not necessarily true with print media, however.
Want to learn exactly how to land a media sponsorship? Click below.
How to Clinch a Media Sponsorship for Your Fund-Raiser or Special Event
For a complete guide to achieving fabulous success in planning your next special event, click here: How to Plan and Promote Sizzling Special Events
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