House to House Fighting

Military strategy has changed a great deal.

In the revolutionary war the British troops would line up in two lines. The first line fired. Once the front line finished shooting, they knelt and reloaded while the line behind stood and fired. This process would repeat until they all ran out of ammo and had to retreat, the enemy was decimated from a plethora of poorly placed musket balls, or they all died.

The US revolutionaries tried something different. Hopelessly outgunned, outmanned, and with heavy odds against them, they fought by sniping from behind trees, along roads and fences.

Today's wars, such as in Iraq, have moved from open battlefields, and even from fields in general to the city streets. While we hope that the war won't turn into a prolonged house-to-house conflict, there is a lesson to be learned here for our businesses.

How could you turn your business into a house-to-house battle?

Most small businesses, and indeed, many huge ones find difficulty competing in the open. But that does not mean that you can't win the battle. "Street fighting" is what makes your competition cringe.

So I ask, what's your house-to-house opportunity?

- What niche can you own that the other guys aren't even targeting?

- What is different about your product or service that you can play off of?

- What is great about your company that your competition can't replicate?

- How good is your customer service?

- What is your level of expertise?

- How can you target an individual reporter, editor, or customer with a pitch that will make your story or offer irresitable to them, personally?

We could ask many more questions. What needs to be done is some brainstorming and make a list. Then, you will begin to realize that you can take on the big guys and survive the encounter.

These and many other topics are discussed in our audio CD:
The Fastest, Cheapest, Easiest Ways To Publicize Your Small Business - Even If You�re A Solo Entrepenuer

What house-to-house tactics can you start using this week?

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Tags: Small Business