This has been an exceptionally warm year. Summer has brought out the worst in temperatures in many places. Where we're at, the humidity makes it seem like we're breathing water instead of oxygen. But that's not nearly as bad as what's going on in France.
In France, air conditioning is fairly rare. Why? I don't know...perhaps it presents a moral dilemma. Anyhow, the heat wave over there has caused over 15,000 deaths! That's not just a problem, that's an emergency!
France has decided that they will need to find a better way to finance their health care system so people who need continued care will actually get it. In order to finance it, they are considering getting rid of a major holiday so that more money moves. Rumor has it that the holiday in question is Christmas. Does that make you furious? It should.
Now...Would you like to know why they chose Christmas? Because they knew it would anger people enough that the prospect of raising taxes looks far less ominous. How long do you think it will take before it is decided that raising taxes will solve the problem? Not very long.
Now, to the PR standpoint...
When trying to convince someone of something (such as raising taxes), and you need to highlight the alternative to get your point across, what do you do? Use the most visible and controversial option available. The reason is simple. Contrasting the two options is very effective. Nobody wants the extreme alternative and it makes what is best the most palatable.
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