We all know the value of giving away free stuff in creating consumer demand, but how often do you utilize that tool to power up your publicity?
There's many ways to do this - some giveaways, like a free trip to the international space station (you do have an extra $20 million laying around, don't you?) are news in and of themselves. Most others are simply another point in your pitch.
A great tool is to offer a free information-based product as part of the byline in your articles, or at the end of your radio interview. Some have taken this step to a totally new level by including the reference in the article itself (sending a copy of the totally-non-sales-oriented giveaway along with the article so the editor can see it and won't edit the reference out), generates a significantly higher level of response.
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And if the free information product is strong enough, you can build whole publicity campaigns just around the giveaway itself (think Butterball's Turkey Talk-Line, offering free answers on how to cook your turkey via an 800# call which gets tons of publicity every year in November and December.)
The cheapest way to deliver free stuff? Offer the product iself as an ebook sent through email. You can even automate this process through using a tool called an autoresponder (robots that automatically reply to email with a preprogrammed message containing your free information.) We use a powerful tool that integrates the autoresponder with an online shopping cart, advertising tracking, and automatic delivery of eBooks and other information products. For more information on this system, visit http://www.marketerschoice.com/app/default.asp?PR=6&ID=17537
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