Electronic Media Kits: How to Create Them, Deliver Them and See INSTANT Results

One of the most powerful tools you can have today to help build your media presence is an online media kit. In fact, just last week I was talking to a reporter from USA Today who told me that he "never" even looks at USA Today's internal files until after he's checked the company out on the web.

I'm sure he's not alone.

A big piece of getting written up the way you want to be is to make sure that the media has quick and easy online access to your media kit and the information that you want them to see.

This CD seminar gives you the tools to do just that. In this one-hour telephone seminar, Joan Stewart interviews publicist Bev Harris on exactly how to set up an online media kit. Plus, you'll get a ton of tips on some other subjects besides just online media kits.

In it you will learn:

- The difference between a media kit and a press kit

- What you must include in your media kit to lend credibility to your statistics

- What dailies, weeklies and radio bookers want to find in your media kit

- What Bev Harris learned when she asked the media to "review" a boxful of paper media kits

- Why you MUST offer the media sources other than yourself

- The 7 major items in a media kit

- What to include if you're using testimonials

- Recommendations for photos

- How to lure the media to the electronic media kit at your web site

- The most difficult task you face when e-mailing reporters

- Tips for compelling headlines and enticing leads on your news releases

- What you MUST do when contacting editors at IT trade publications

- The ONE item that bigger papers view as worthless in your media kit

- The 3 best ways to deliver your electronic media kit

- The difference between a topic and an angle

- Where to find the ideal layout for a media kit that you can copy for your own site

- What to post at your site regarding your experts

- Exactly WHAT constitutes an expert?

- Why mass-mailing paper media kits wastes thousands of dollars

- When you must get permission to reprint information from other publications in your media kit

- The correct way to follow up with reporters-and what to say when you get them on the phone

- What to ask reporters to get valuable feedback on your media kit

- Where to find information on how to work with individual media outlets

- How to get reporters' e-mail addresses

- Why you should pitch editors who create the op-ed pages

- The power of controversial and contrarian viewpoints in your media kit

- Why pitching trade publications is different than pitching bigger publications

- Why journalists want to bypass your PR Department

- How to search engine-optimize your media kits

To start profiting from your online media kit and to get your copy of this powerful seminar, click: Electronic Media Kits: How to Create Them, Deliver Them and See INSTANT Results

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Tags: Media Kits