Contests are a wonderful way to call attention to a company anniversary that might not otherwise get any media coverage. For example, if your company is celebrating its 10th anniversary, no one but you will care. Piggyback off the anniversary with a contest.
The media will be more interested in a clever contest than they would be if you called and said, "We’re celebrating our 10th anniversary. Is that worth a story?" Of course it isn’t. Yet you’d be surprised at the number of people who call the local newspaper and expect reporters to drop everything and write a story about the fact that they’ve been in business 10 years.
For more information, see Special Report #14: How to Piggyback Your Story Ideas onto Holidays and Anniversaries
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