September 25, 2007
Using online video to promote a launch
Using outrageous online video to promote your business
When Andy Jenkins wanted to promote the product improvements in his online traffic and conversion training system called StomperNet, he decided to use a powerful new online tool - online video.
As a marketing professional, you're probably already aware that:
- Video is huge - YouTube is one of the top 3 sites in the world!
- Tons of people are accessing it - over 63% of those with broadband in the US are watching online videos, which has increased 18% over the past year
So how do you get your story seen in online video? One way is to add entertainment to your message, which is precisely what Andy chose to do.
I recommend you watch this video on SEO and online traffic building to see what I mean. It's clearly a spoof, but it's generating a ton of buzz online. Plus, he's also added another interactive tool on the page, to further involve the viewers.
Not badly done!
Posted by K at 02:47 PM | TrackBack
July 11, 2005
The Value of Podcasting
I've been trying to decide my position on the value of podcasting for PR purposes lately.
I see good points both for and against it.
On the "podcasting is a good thing" side:- It's a great way to stand out among your competition (assuming that your work is really really good)
- It's a great way to develop an emotional bond with your customers
- It gives you more of a personality
- It communicates to those who have auditory learning styles, who want to listen while they walk the treadmill, and who have disabilities that make this a more efficient medium
On the proverbial other hand:
- Podcasts have to be sequentially listened to in order to derive value. They can't be searched, skimmed, or mined (Check out Dave Taylor's excellent insights on this for a more in-depth analysis)
- Podcasters don't have the advantage of instant communications with their consumer - the consumer can't just read the message, they have to wait for a download, then listen to understand the message.
- I'm still waiting for a viable revenue model here
- Podcasting involves extra work to turn thoughts into communications
I'm still struggling with whether I should jump on this bandwagon or not.
What do you think? Are you using podcasting for publicity value? For other purposes? Is it working for you?
Post a comment and weigh in!
