While we're on the subject of the Olympics, Joan Stewart points out that the debate swirling around U.S. Olympic Gold Medalist Paul Hamm and his disputed title as the men's all-around gymnastics champion offers several pitching opportunities for all of us.
The media love this story. So does the public. In fact, the TV ratings so far for the Olympics have been far greater than predicted. And I'll bet the international debate over Hamm’s Gold Medal continues to be big news through this week and beyond. Here are some ideas on how you can piggyback onto this story:
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- What’s the lesson to be learned here? Authors, speakers and experts who can tie their topic into this controversy can weigh in with a letter to the editor or an opinion column in their weekly or daily newspaper.
- The sports magazines already are covering this story in-depth. Don't forget to submit commentary to them, too.
- Will gymnastics get greater recognition in high schools as a result of the Olympics competition?
- Does the controversy fuel the anti-U.S. sentiment around the world? If it does, does it matter?
- If you're an expert who can comment on any aspect of this news event, pitch your expertise. Local TV stations are always looking for the local angle to national and international stories.
- What can parents teach their children about what happened, particularly in the area of sports that have subjective judging criteria?
I'm sure you'll think of more ideas. This story is custom-made for TV because of the great visuals. Learn everything you need to know about how to pitch stories to your local TV stations. Shawne Duperon, a TV reporter, walks you step-by-step through the land mine of pitching in "How to Get on the Local TV News Tomorrow," available as an audio CD.
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