Are you frustrated with the lack of pickup that you receive when sending out media releases?
Audri and Jim Lanford of www.scambusters.org aren't.
Scambusters.org focuses on revealing the different methods that are used by the lowlifes of the world to transfer money from our pockets to theirs without providing value in return.
And, since there seem to be no shortage of scammers, Audri and Jim have plenty of material for their site and newsletter.
Like many other businesses, one tool that scambusters uses to promote their business is news releases. What's different is that when scambusters sends out a release, that release gets run by the vast majority of its recipients.
Plus, and even more importantly, many of those releases become the catalyst for interviews and more complete articles.
So, what news release distribution service is the Lanfords using to get this high degree of success?
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Their own.
Over the years, they have carefully kept track of every person from the media who has ever contacted them about a story, interviewed them, worked with them in writing a story, or written about them.
Those editors and reporters all go into their database of hot contacts.
And that list is the core of their media release mailing list.
Are you doing the same?
Of course, there's still a need to broaden your network of media contacts, so it's good to cast a wider net with your hottest stories. Our instantly downloadable ebook, Secrets of Effective Press Release Distribution provides information on the different media distribution options available.
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