I love the week between Christmas and New Years. It's a great time to relax, spend some serious time with the kids, and to be incredibly productive in the few hours you spend working.
Here's five work-related things I recommend that you do this holiday to build your business for the new year.
1. Write and distribute at least one tip sheet on your area of expertise. Because this is such a slow news week, you've got a much higher probability of editors running it!
Here's some resources to help you in preparing your tip sheets:
Special Report: How to Write Tip Sheets That Catch the Media's Attention
Audio CD: Briefs, Fillers and Quizzes: How to Write Them and Why Editors LOVE Them
2. Write at least one article to teach people how to do something related to your business. Submit it to one of the many different article exchange sites on the web.
Our audio CD How To Submit Online Articles That Pull Traffic To Your Website teaches how to write, submit and get credit for them, plus you get a handout listing 27 different places that will welcome your article submission.
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3. Update your media kit and your online media kit with the latest information about your company, focusing on the improvements you've made in the last few months. Send a fresh copy out to your key media contacts.
Our special report Media Kits on a Shoestring: How to Create Them Without Spending a Bundle and our audio CD Electronic Media Kits: How to Create Them, Deliver Them and See INSTANT Results give you the details you need to accomplish these tasks
4. Spend time working on, refining and communicating your positioning as an expert in your subject area. That expertise will bring unsolicited calls from the media, and could create far more media mentions than all the press releases you could send out next year.
More information on why, how and how not to do this can be found in our audio CD How To Become An Expert Spokesperson That The Media Loves
5. Spend time planning your marketing, public relations, and differentiating activities for the coming year. I know, sometimes it feels like it would be so much simpler being able to do whatever seemed to be the most fun at the moment, but having a clearly prioritized and budgeted plan can make all of the difference in the world!
Posted December 23, 2004
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