We frequently mention the power of using quizzes, tip sheets and polls to build your PR presence
In this month's Hemispheres Magazine, there's a great example of the usage of a quiz in building PR. Here's one of the questions that I answered in the quiz while sitting on the airplane. Let's see how well you do:
Suppose a bird is standing in a closed box that is resting on a scale. When the bird flies in the box, does the scale read the same, more, or less than when the bird is resting?
See the end of this article for your answer.
Here's a quote from the start of the quiz:
"Quick Quiz
Gray Matters
This test, developed by Dr. Gary R. Gruber, author of more than 30 test-prep books (www.GruberTestPrep.com) is designed to predict intelligence."
The quiz then followed, with the answers upside down at the bottom.
So not only did Dr. Gruber score an attribution from this quiz, he actually was featured (along with his site) right at the top of the quiz.
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Quizzes can be incredibly powerful. Editors love them because they add interactivity to their stories, they're easy to get printed, and you oftentimes get better than average publicity as a result.
Quiz subjects can range from relationships, to intelligence, to trivia, to technical topics, to pure humor. The attraction comes in giving the audience a chance to measure themselves against a standard.
I strongly recommend that you cobble up a few that to run in your targeted media and get them submitted. They could land you just the publicity you need!
Check out our audio CD "Briefs, Fillers and Quizzes: How to Write Them and Why Editors LOVE Them" for more information on how to generate these powerful pieces
By the way, the answer to the question is "the same." When the bird flies, it pushes down on the air which pushes down on the scale.
I know, I got it wrong too!
Posted November 01, 2004
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