I know that you're busy, and that I tend to wax prolific. But, if you didn't get the chance to read last week's issue all the way through, you're missing out on two things.
1. Our article "The Most Powerful Word in the Marketer's Toolbox" was a huge hit, with many of you writing to say how valuable you found its message.
There's one other thing that I failed to mention in that article. The key to having a great "because" is to have a viable differentiating point for your product / service. If you don't have that, your marketing and sales will always be weak. I strongly encourage you to focus your energy on developing that differentiation as it will be key to your short and long-term success.
2. Our new Crash Course In PR - a new email-delivered course that teaches you the foundations of public relations. And best of all, it doesn't cost you a penny! Here are some comments that we've gotten about this course in the last several days (since I don't have time to get permission from each one of the senders, I'm just including their comments without their names. Sorry...)
"I'm sending you a short note to say what I think of your email series I'm receiving. In a word ... excellence ..."
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"I've been a big fan of your Great PR newsletter for quite a while, and I've been enjoying your mini-course. It's nice to see someone relaxed enough to be able to let a sense of humor show through."
"Just wanted to let you know I love this newsletter..."
"I'm interested in learning all about the field and all your articles have been helpful. I often save up several of them, and when I take a trip print out a bunch and go through them on the plane with a highlighter. I find your information useful, interesting, and thought provoking. I've recommended your site to others. Thank you very much for your information and gracious style!"
Well, enough of patting myself on the back (arm's starting to hurt). I gave you those testimonials to let you know that your compatriots are finding this new course to be valuable.
One more indication - of all of those who have registered, only 0.51% (that's half of a percent) have removed themselves. All those others must see some value in sticking around...
Haven't signed up yet? You can fix that right now!
Posted October 01, 2004
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