Movies have popularized the concept of people speaking to the press "off the record."
Technically, off the record means that whatever you say won't be printed.
There are several things you should be aware of before you try to say something off the record.
First, unless the reporter has actually agreed beforehand that something will be off the record whatever you say isn't actually off the record.
Second, just because you say something off the record doesn't mean that the reporter can't bring that subject up with someone else and get them to go on the record about the same information. Do you have any competitors, dissatisfied current or former employees or customers? Someone's going to spill the beans!
|
|
Third, in going off the record, you're actually asking the reporter to not do his or her job. Their job is to find information and report on it. Many reporters simply won't agree to do so, and those who do, usually regret it afterwards.
Fourth, if you are a government employee or part of a public agency, everything is public record (classification issues aside.) So it is illegal for information to be off the record.
Simply stated, never expect anything you say around a reporter to not hit the press. Simply assume that whatever you say will be on the front page tomorrow, and control your tongue accordingly.
For more information on staying safe when speaking with the media, check out The Dangerous Hidden Secrets of Print and Broadcast Reporters
Posted September 03, 2004
More Public Relations / Publicity Comments:Public Relations and Publicity Blog
What's That Again? Stolen Land »
