This week's email brought a good question. In what format do journalists prefer to receive press releases? Mail, Fax, email?
The simple answer is, it depends on the journalist. Each journalist, and each media outlet has their own preference. The best way is for you to contact your key media targets and ask them specifically. Then, once you have that information, send it to them in the format they've requested.
Yes, this means that you're going to mail some, fax some, and email some releases each time. Oh well!
But what about everyone else that you're sending to who isn't on your top contact list? What format should you use for them?
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I recommend that you use email. It's fastest, least expensive, gives the journalist the ability to cut and paste copy into their story, and it's consistent with the trends.
That said - you'd better have two things if you want to succeed in sending out email media releases:
1. A very targeted list - sending media releases to the wrong party will get you in trouble
2. An excellent subject line - because if it doesn't get opened, it gets trashed.
For more information on creating and disseminating media releases, check out
Secrets of Effective Press Release Distribution and Creating Powerful Press Releases: 11 Steps To Creating Press Releases That Get Printed!
Or, if you're looking for someone to create a powerful press release in your behalf, investigate our Press Release Writing Services.
Posted August 05, 2004
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