After watching my IRA take another hit this week, and more big companies getting pounded because they weren't hitting their numbers in this tough time, I realized the obvious...
Most of you are getting your marketing budget slashed to the bone. Actually, that happened last quarter, now the slashing is reaching the marrow, and that's not a pretty sight.
It's in times like these that publicity can take on a much more powerful role. But at the same time, you probably don't have the money to go out and hire a firm to do it for you.
So that means that you're on your own...
And you probably don't feel comfortable that you know everything that you need to know.
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What if you could pick up a single product that would tell you basically everything you need to know to find, pitch, and generate great publicity for your company?
Would that be of any interest at all?
What if it taught you: - How to find story ideas in your organization?
- How to pitch those ideas via email, letters, and on the phone?
- How to write a press release?
- What to expect during an interview?
- How to answer tough interview questions?
- How to write and get articles published, so that you're not at the mercy of a reporter's perception of you during an interview?
- How to create publicity at trade shows (one of the toughest challenges, yet most powerful tools out there!)
- How to be the local angle to national stories?
- And that's only a third of the powerful information you'll get!
Now, there's one more key thing we should discuss. In tough times, raises, promotions and bonuses are hard to come by...
But they sure are appreciated!
I distinctly remember the day my boss called me in, gave me a $10,000 bonus check and told me to keep it quiet or I'd be fired.
Because, I was the ONLY person in the company who got a bonus that year.
This training manual teaches exactly the skills that I used to pull it off, working as a senior brand manager in a Fortune 100 company, who simply added PR to his marketing bag of tricks...
And turning my product around from a loser to a hugely profitable entity,
Generating the profits for the entire company in that tough year
It's not the economy, it's what you do about it. This training manual gives you the skills you need to do something about it. This page tells you how to get it:
Media Relations Power
Posted July 01, 2004
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