Lots of the readers of this newsletter are consultants or plan to be consultants at some point in the future. Those who are, already know the challenge of keeping the client pool fully stocked, those who aren't, will understand it very clearly, very soon.
Here's some tips on how to use PR to jump-start your consulting business:
Strategic Alliances
Make an informal agreement with other non-competing consultants in your community or your industry to refer the media to each other when appropriate. Reporters often want multiple-source stories and will appreciate the referral. It will help position you as a source, and will mean more publicity for all of you.
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Form Consortiums
Team with other non-competing consultants to form a consortium. Even though you all own your own businesses, you can market yourselves as a consulting group, thus offering a greater array of services than if you marketed on your own. Check out http://www.summitassociates.com for an example of a consulting consortium I belong to. Notice the free tips we offer from each consultant in the group.
Find out more, including:
- How writing articles is one of the best ways to demonstrate how you can help clients
- How to be a source the media LOVES
- How to leverage free publicity into paying clients
- Tips for finding clients in the audience if you do public speaking
in our special report "Profitable Publicity Tips to Jump-
Start Your Consulting Business"
Posted July 01, 2004
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