I just got done listening again to one of our best-selling audiotape/CD programs "Electronic Media Kits - How To Create Them, Deliver Them, and See INSTANT Results" and I can't tell you how cool the information Bev Harris supplies in it!
Rather than rave about it, here's three quick reasons she brought up, why you need a media kit on your web site:
- They save you lots of money.
Think about all the times that you've sent out media kits to reporters, knowing full well that they're going to dump every piece of that kit into the garbage except one piece of paper - and that's if you're lucky and your whole kit doesn't hit the round file un-perused. If a reporter calls and says "send me your media kit," you can simply say "I'll have that out tonight, but you can find exactly what you're looking for at (and you give them the exact URL to that page)". They'll be thrilled and you'll save yourself the money required not only to produce the media kit, but to overnight it out.
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- They are used by reporters as a pre-screening tool to check you out before calling for information.
If it's not there, you may never get the call.
- They are increasingly being used by the media as a replacement for paper media kits.
Let's face it, filing is not a required pre-hiring skill for a reporter. Lots of reporters have a filing system that consists of stacks on their desk, floor and cadenza. So lots of media outlets have a single file system that all the reporters use. Finding something in that system is a pain, requiring a request, or a walk across the room, and figuring out where someone may have filed it. So reporters are increasingly turning to typing your name into a search engine, and working with what they see there. Again, if you're not there, you're missing out!
This is one CD you will profit from hearing, even if you already have an online media kit, because there's so many great ideas inside not only on how to structure your online media kit, but there's lots of stuff here about the process of working with reporters. Here's the info: Electronic Media Kits: How to Create Them, Deliver Them and See INSTANT Results
Posted July 01, 2004
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