The following is a true story - the names haven't been changed to protect anybody!
Just a few moments ago I sat down to write about a powerful new book that we just made available on 101PublicRelations.com. I had to check a link, so called up my web browser, only to see the following MSN article pop onto my screen: http://www.1shoppingcart.com/app/adtrack.asp?AdID=12930 It's a fascinating study, not only of the power of Oprah but also of the power of an effective public relations campaign in building a business. It describes how one woman took her business from zero to $1 million in sales in just 12 months, with the help of a single mention in Oprah's "O" Magazine.
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Now, for the first time, we are able to offer you the one and only complete guide to getting featured on The Oprah Show.
It's called "The Ultimate Guide to Getting Booked on Oprah: 10 Steps to Becoming a Guest on the World's Top Talk Show."
It's the first and only book that contains all the exact information that you need to make your dream of appearing on Oprah a reality.
In this comprehensive guide you'll learn:
- Strategies that prestigious publicists have used over and over to get their clients on Oprah
- Techniques to capture an Oprah producer's interest in 20 seconds or less
- How to handle everything from the pitch letter to your actual appearance on the show
- The secrets Susan has used to help authors and entrepreneurs make their appearance unforgettable--and get more air-time
- The 10 qualities of an Oprah guest
- How to create a successful pitch of your own that will WOW! producers
- Little known information that producers don't want you to know
- Mistakes you can't afford to make
- Behind the scenes secrets
- Angles that have worked for famous and unknown Oprah guests
- The most important things to remember once you're on the air
- What top publicists say "off the record" about the Oprah Show
- Why it's essential to understand Oprah before you attempt to get on the show
- The 3 magic words you must know to succeed
- What not to pitch--under any circumstances
- The 3 times you should refuse to be on Oprah
Click for more information on how you can power your business to a whole new level through getting booked on The Oprah Show
Posted June 24, 2004
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