Public Relations is much more than sending out stacks of press releases every month and hoping. It's building relationships with the media, identifying newsworthy stories, packaging those stories in a way that meets the needs of specific media sources, then feeding them that package in a way that meets their needs.
But at the same time, press releases and announcements are an essential part of a viable Public Relations strategy.
And they can be VERY successful, IF you do them right.
But what is right?
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Introducing Public Relations Disasters: A Dozen Press Releases From Hell and How to Fix Them, is a guide that takes real life examples of bad press releases and fixes them so that they are more acceptable to the press community.
In it you will see 12 examples of press releases and announcements, specific information on what they did wrong, and rewrites showing how they should have been written to make them work.
In it you will learn:
--How to turn your releases/announcements from landfill fodder into results-producing powerhouses
--The new press release format for the Internet age
--What to include, and what to leave out
--Sample email pitch letters
--How to instantly grab the reporter's interest
--Whether or not to offer food at a press event
--How to change a 500 word release into a 286 word pitch that gets you into print
--The "Who Cares" test
--And more . . .
If you're even thinking about sending out a press release in the next 5 years, you need to know and understand this.
To get your copy of this 51 page report for just $35 click here:
Public Relations Disasters: A Dozen Press Releases From Hell and How to Fix them
Posted June 23, 2004
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