Sending out press releases has changed since the good old days of paper cuts on your tongue from licking letters. Now there are many options, including electronic distribution, faxes and good old fashioned mail services.
Which is best? What are the pros and cons of each?
Secrets of Effective Press Release Distribution is a 52-page ebook that answers all of your questions about press release distribution. Contents include:
Complete reviews of the top eight electronic distribution services and electronic newswires, including complete contact information, scope of distribution, costs and formats. But more than just a list, a complete analysis is provided, discussing pros and cons and which one(s) is(are) best for your particular organization to use.
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Next is a section analyzing seven top do-it-yourself press release distribution options, featuring databases and directories you can acquire to send out your releases on your own. Again, a complete analysis of the offerings is also provided.
As you well know, press release distribution is only half the battle. Tracking is often the hardest part. This powerful ebook next analyzes five of best tracking services, their pros, cons and costs.
But this book is more than just an analysis of options. A large part of the book is devoted to teaching the techniques that really work in today's media. You'll learn about
- using and tracking unique URL's
- the importance of getting published in the right places
- the power of online media
- how to develop relationships with key members of the press
- how to follow-up appropriately
- why the traditional press release is dead
- how to structure your press releases to get published today!
Find out more about Secrets of Effective Press Release Distribution
Posted June 23, 2004
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