What's the one thing that determines whether a journalist will take the time to read your news release?
Joan Stewart reminds us that it's almost always the headline. Ditto for tip sheets, how-to articles, op-ed pieces and other things you submit to newspapers and magazines.
Writing a powerful headline is tough--sometimes more difficult than writing the entire article. So I thought you'd enjoy reading a batch of headlines that took top honors recently in the American Copy Editor Society's 2003 headline writing contest. Remember that most of these headlines were written by full-time professional copy editors who are among the best in the newspaper business.
Our Special Report, How to Write Eye-Catching Headlines for Your News Releases and Articles" offers lots of tips on how you, too, can write headlines that will scream for attention. It's loaded with tips for novice headline-writers. Check it out!
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Posted April 02, 2004
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