One of the most interesting things about writing a newsletter about PR is that it puts me on both sides of the fence - reporter and PR seeker.
As a reporter, I just ran up against one of my pet peeves.
One that people do all the time, and
One that just cost someone a glowing story about them and their business.
Oh well...
That peeve? Not putting a phone number on your website!
So here I am, working on deadline, and the only way I have to reach you is via email?
Wrong, you're out of the story. There's no way I'm waiting for you to get back to me.
Why don't people put their number on their site? Because they don't want to get any calls? Guess what - you're getting exactly what you wanted, no calls.
Remember - the web is the #1 resource for many reporters. So if your phone number isn't there, we won't call you!
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