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September 25, 2007
Using online video to promote a launch
Using outrageous online video to promote your business
When Andy Jenkins wanted to promote the product improvements in his online traffic and conversion training system called StomperNet, he decided to use a powerful new online tool - online video.
As a marketing professional, you're probably already aware that:
- Video is huge - YouTube is one of the top 3 sites in the world!
- Tons of people are accessing it - over 63% of those with broadband in the US are watching online videos, which has increased 18% over the past year
So how do you get your story seen in online video? One way is to add entertainment to your message, which is precisely what Andy chose to do.
I recommend you watch this video on SEO and online traffic building to see what I mean. It's clearly a spoof, but it's generating a ton of buzz online. Plus, he's also added another interactive tool on the page, to further involve the viewers.
Not badly done!
Posted at 02:47 PM
