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January 27, 2006
PR Lessons Learned From My Suicidal Fish
One of the most thought-provoking gifts that I received for Christmas was a male Beta Fish that I've named Alpha.
Alpha has a beautiful blue and red tail and long, gorgeous fins. He lives a tranquil life in an "office aquarium" literally a small aquarium with a plastic desk, chair, computer, and file cabinet built in. There's even a family portrait of several fish on the filing cabinet.
There's only one problem with Alpha - he's suicidal!
He refuses to eat... even though he sits there by the surface, oftentimes less than a 16th of an inch away from a piece of food, he refuses to take a bite!
I doubt it's the food - I've now tried 5 different varieties.
I doubt it's the water - we're on well water, so there's no chlorine to be found.
Alpha just seems to be so busy going about his fishy life, staring at his reflection in the corner, hanging out under the desk, even emitting his own fishy burps (they smell like salmon) that he doesn't have time to do the single most important thing to guarantee his future - eating!
As I've contemplated Alpha's plight, my mind looks my business and the businesses of many of my clients and friends...
And I realize that most of us are doing the same thing as Alpha, my suicidal fish!
Posted at 12:13 PM
January 26, 2006
Publicity-Generating Tips Now Online
It's been awhile in the making, but we think you'll love our new blog which features regular (usually daily) public relations and marketing tips.
Each day brings a new, short tip, to help you generate more publicity.
It's called PublicRelationsIdeas.com
Here's a list of some of the tips we've published so far:
Write briefs to get more stories into print!
Brainstorming blog post topics
Pitching morning shows - how to handle the brush-off
Story pitch follow-ups: what if you get sent to voicemail?
The best way to send a press release
Use formula press release headlines to get the reporter's attention
Tailoring your media kit to fit the recipient
You need to get on drive-time radio!
Pitching stories to local television stations
Posted at 09:06 PM
What's That Again? Hurry Up And Die
Here's part of an ad run by the ICS Cremation Society during December of last year:
"Due to our increased cost of providing services, our charges for cremation will be increasing in January. We encourage you to take advantage of today's price ($795.00)."
Quick, die now so that you can capitalize on our special and get cremated before the end of the year!
Posted at 05:04 PM
Very Cool Teleseminar
I have two very cool friends who I'm sure you would love too. Their names are Ed Dale and Frank Kern. Not only are they hilarious (especially when they're together), they're also incredibly successful. For example, last year they did a couple of projects together that ended up bringing in over three million bucks!
Frank and Ed have agreed to do a special teleseminar at no cost, in which they will give details (trust me, I've been on calls before with these two characters, and they really do tell you what and how they did it) about exactly what they did to pull that off. There will be no pitching involved, just pure instruction, (plus a few laughs).
There are a limited number of lines available for the call, so if you're interested, I recommend you reserve your spot on the call today by going here.
I'll be on the call - this one's too important to miss! I recommend you be there too.
Posted at 03:53 PM
