« May 2003 | Main | February 2004 »
January 22, 2004
PR Lessons Learned From Howard Dean
By now you've all heard it, Howard Dean's now infamous recital of states, followed by what some have dubbed his primal scream.
And, as you know, this one moment has been latched onto as a prime source of ridicule (see the following article - What a Difference A Moment Makes), and as a factor in determining whether it is appropriate to vote for him for President.
The outcome has created two behaviors, one on the part of Dean, and one on the part of others.
Dean has turned into a changed man. Now be-suited (instead of rolled-up shirt sleeves) Dean has switched his campaigning from rip-roaring rallies to staid, proper, presidential-appearing comments and situations.
But this isn't the Howard Dean we've watched for the last several months.
Posted at 11:35 PM
What A Difference A Moment Makes
Have you watched the full video of Dean's "Scream" sequence?
He was clearly trying to motivate his audience. So he started by saying "we're going to go on to..." and named a couple of states.
The audience cheered.
So he named more (we Wisconsinites were hurt that he didn't name our frozen state...). The crowd cheered louder.
So he got red faced and really got into it.
Then at the end, look at his eyes. He glanced at the audience, got a twinkle, then did his scream.
Posted at 11:27 PM
What's That Again? Invisible Stains
It's always a good idea to be careful of what you say with the press:
Take, for example, this phrase in an article that ran in The Salt Lake Tribune:
"'Invisible stains are among the most difficult to remove,' said Richard Reese, president of the Rocky Mountain Fabricare Association that serves dry cleaners in Utah, Colorado and Wyoming. Reese has been a dry cleaner for 18 years and is general manager for Your Valet Cleaners in Ogden."
I can just see it now: "I have this invisible stain that I need you to remove from this sleeve...
or maybe it was that one."
By the way, it took 3 paragraphs for him to get to the fact that these stains turn brown when dry cleaned... hooking them together would have been a good idea!
Posted at 11:24 PM
More On Submitting Online Articles
What a thrill to see how many of you picked up a copy last week of one of the most powerful products we've developed - "How to Submit Online Articles That Pull Traffic to Your Website" You're well on your way to building your PR!
One key question that I think needs to be addressed is how incredibly valuable these articles are at positioning you with the public and the press, whether they come to your site or not. Hey, you don't even need to have a website to succeed with this strategy!
Remember that the Internet is now the prime research space for many reporters. When they see your name connected with an issue in dozens of places all over the net, you become an instant expert.
Posted at 11:22 PM
New Audio CD's From 10PublicRelations.com
How To Teach Your Boss The Value Of PR
Do you need to convince your boss of the power of PR?
This powerful audio CD teaches you ways to help your boss
"see the light", give you more support, and maybe even
become a raving fan of PR and your role in creating
more PR for your company.
How To Turn Amazon Into A River Of Gold
Amazon is a huge force in building the popularity of not
only a book, but its author. This CD teaches how to
maximize your presence and sales at Amazon.com to build
How To Syndicate Your Content
One of the most powerful ways to build your expert status
is to have it syndicated out to dozens, even hundreds, of
newspapers/magazines around the world. Syndication
means that you publish your piece once, and it gets
carried in many other media vehicles who have subscribed
to (and pay you for) the right to publish your work. This
Posted at 11:16 PM
January 16, 2004
The PR-Pulling Power Of Being Outrageous
We've all seen him - the guy with a desire to get publicity.
He might suspend himself in a Plexiglass box for weeks in London.
Or he wears a bright blue coat with question marks all over it.
Or parades naked in protest of something.
Or he throws blood on celebrity fur coats on the red carpet of the Oscars.
You have to admit - these people get publicity.
I don't know about you, but I just don't feel comfortable in prostituting my life and reputation for fame and fortune.
So, is it possible to get this kind of publicity without going overboard?
Absolutely!
Here's a few examples.
Posted at 02:47 PM
What Was That Again? Work Required
One of our local rib joints had the following posted on their marquee sign:
"Bartender
Wanted
Work
Required"
Interesting - does that mean that they want prior work experience?
Or that their prior 3 bartenders didn't bother to do any work?
Posted at 02:42 PM
Submitting Articles To Online Publications
One of the most powerful means of generating PR in today's world is through getting your articles published on the websites and in the newsletters of people who have influence online.
In fact, this is so key that Joan Stewart recommends that everyone make submitting an article every week to the online portals one of their main PR goals for 2004.
But how do you do it, and who do you submit them to?
Posted at 02:41 PM
Hot New Resources from 101PublicRelations.com
We've decided that the new year would be a great time to help you build your business. So, we've just launched over 15 new audio CD's to help you build your public relations presence.
Here are some we think you'll find to be especially interesting:
116 WOW! Story Ideas From January Through June
Former newspaper editor Joan Stewart and TV reporter Shawne Duperon give you 116 of their best story ideas to work into your media plan--starting now. (A 1-hour teleseminar)
103 Sizzling Story Ideas From July Through December
Some of the most popular holidays are during the second half of the year. Do you have any idea what your stories are going to be? Do you need some help? This audio CD will provide some of the best idea fodder you can get to help you generate the story of the year for your company.
How to Host Teleseminars and Sell Them As Profitable Products
You'll learn what a bridge line is, how to be a good host of a teleseminar, the kind of information that should be provided to your guests, how to handle questions, etc. This is a one-of-a-kind product that you need because without it, you are risking the success of your own teleseminars. Learn from others' experience by purchasing this audio CD today.
How to Be a Show Host's "Dream Date"
I'm not talking about a dating show. I'm talking about getting booked on their shows. This audio CD will give you the details you need to avoid the common mistakes of many guests, such as why you should never mention the name of your book or product on the air, but make sure it is mentioned by someone. Don't pass up the chance to learn about being a television guest so you won't ruin your publicity.
Posted at 02:38 PM
January 09, 2004
A Tale Of Two Interviews
I wake up to talk radio every morning. My wife hates the noise, but it's my opportunity to get a daily refresher course in how to do PR (and more importantly, not to do it.)
(By the way, I hope all of you take the chance on a regular basis to listen to/watch the types of shows on which you wish to be featured - there's no better way to learn how to do an interview than to observe the elegance [and lack of it] of others.)
I saw, or rather heard examples of both good and bad business pitches Wednesday.
The bad example is now officially a candidate for our You Should Have Known Better Hall of Fame.
Posted at 02:34 PM
What Was That Again? - Looking For Females
My daughter last week showed me a very interesting
personal ad from our local paper (why my 14 year old is
reading personal ads is of some concern, yes...)
"Sincere Chicken Farmer
WiWCM, 61, 6'1", N/S, N/D, enjoys hobbies, crafts,
gardening, church activities, looking for female, N/S,
N/D, for LTR"
Were I a woman, I'm not sure I'd want to have a LTR (long
term relationship) with anyone who has a hobby of looking
for females!
Posted at 02:26 PM
Using Quizzes To Build Publicity
One of the easiest ways to generate free publicity is to
provide the media with quizzes (containing an attribution
section.)
Editors love quizzes because they're evergreen, they
invite participation from their readers, they fit well
within allotted space, and they can easily be cut to fit
into space allowed. Besides that, they're fun!
Consequently, you've got a much higher probability of
getting a quiz run than a normal press release.
Need ideas?
Posted at 02:18 PM
